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Lipstick on the Rim

Nov 23, 2021

Have you ever wondered what makes a hero product a hero product? Violet Grey, AKA The Rotten Tomatoes of Beauty, is the Iconic Beauty Site that has become the industry's go-to resource for the BEST IN BEAUTY. Today we sit down with the founder, Cassandra Grey, as she explains what it takes to make the Violet Code - a rigorous testing process and a set of standards where their community of top makeup artists, hairstylists, estheticians, dermatologists, and celebrity influencers distinguish the finest beauty products in the world. She shares exactly what it takes to get the seal of approval, her unexpected #1 beauty tip, & the key to why hero products become and stay hero products. Cassandra discusses why Violet Grey only approves 1% of the products, while we all bond over our love for chic packaging.


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Produced by Dear Media.